Gessenia Votta, on May 1, 2013, wrote 3 tips for recovering from a social media typo. She had tweeted on the pope resigning and made a typo. Within 3 minutes, she caught it, and took it down to fix it. Within that 3 minutes, someone had made a screen shot of her error and posted her mistake and correction on many social media channels. The person was not very polite with their comments, either. She also took down their comment.
Votta says, ” But the sign of a true PR professional is in how you respond to a given mistake. PR professionals need to practice what they preach to their clients. As my old PR professor would say, “Tell the truth. Tell it all, and tell it fast.”
She has three tips, which can be read in detail in the link above.
1. Own it, quickly.
2. Keep it short and keep it sweet.
3. Accept it.