Part 2 of 6
The New Social Media Workplace
I remember the days a thing called “rush hour” really was nearly just an hour! Today’s workplace has changed. No longer do we all work the same given hours in a day. No longer do we all travel to the same place at the same time every day. With social media, people are working from anywhere and at all hours – even late night, weekends, and holidays.
If you want to work as a social media manager or on a marketing team doing social media, here’s what you can expect: turn your life over to the company or at least be very flexible and work odd hours. Social media is all about the timing. If you’re hours, minutes or even moments too late, you can miss out on a big opportunity for your message to be seen and heard – and better yet, retweeted and shared!
You may have heard of the great timely tweet that Oreo made during the Superbo.. (known as “the big game” due to copyright laws). During the power outage, Oreo staff tweeted, “You Can Still Dunk in the Dark” and the tweet was retweeted and shared instantly becoming a huge marketing score for Oreo. After all that buzz, companies put their people on social media for the Oscars to try to do the same thing. For example, US Cellular. They went so far as to gather a group and setup a newsroom (see below). No longer do you have to be in broadcasting to get a message out instantly to the masses!
Team @USCellular and @Mullenunbound hard at work (having fun) covering the oscars tonight 1:02 AM – 25 Feb 13
Do you see yourself or your company doing this? Great idea, but have a plan and a purpose. I’ll share more thoughts my perception of companies online during the Oscars on my next post. Stay tuned.