Join a growing movement in support of someone or something, often in an opportunist way, when that movement is seen to have become successful.http://www.phrases.org.uk/meanings/jump-on-the-bandwagon.html
Social media had become the bandwagon to jump on if you want to grow your business.
If your company deals with consumers, you MUST have a social media presence now. And even if you are a B2B company, social media is becoming more and more relevant by the day. http://visual.ly/social-media-revolution-0
Take a look at this infographic done by Adeointernetmarketing.com on the social media revolution. TT