In this time of freemiums, social media is finding ways to pay for all that free use. Or they are trying to.
A Story of Two Social Media Channels
Last Fall, Facebook, after previously denying rumors in 2011, announced that for $7 you could promote posts so that they would be higher on your friend’s news feeds. Not all users have this capability at this time, and if you have over 5,000 friends, the software cannot cope with the high number of feeds.
Not to be left behind, YouTube will be rolling out a subscriber service this Spring. Yes, I said it, YouTube is experimenting with charging for content. They are not talking about channels of cutie kitties doing cute things, but rather luring in production companies to create content that people might want to pay to see. This is YouTube, the place where we go to see things for free because most things shown there are not worth paying for.
I will be watching and waiting to see how big of an epic fail these choices are.
More industry commentary here.