The Grand Social Media Experiment. We learn by doing.

#2 Blog: 8 Do’s and Don’ts to Social Media Posts

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As a small business owner it is imperative you have a presence on the internet. However, it’s not enough to simply have a webpage. It is now critical for businesses to have a social media presence. Why? Customers want to be engaged in conversation, to learn the personality of your company and its products, and have an outlet to listen to what others are saying about your business.

As you saw in my first blog post, “The Real Reason Your Social Media Strategy Is Not Working,” I like to provide simple steps when executing a social media plan. In a recent article in Social Media Today entitled, “7 Social Media DO’s and DON’Ts for Small Business,” the writer Lindsay Lavine  gives seven basic, but important rules that should never be over looked when executing a social media plan:

  1. DO double-check your grammar

I agree with this point. If grammar or even spelling is overlooked, an error could cost a company its credibility and create an impression of unprofessionalism with those they’re trying to reach.

  1. DO search for popular Hashtags to use

The article notes using too many hashtages # can make a business appear desperate for attention. You also want to do your research to make sure your use one that is not already in use.

  1. DO participate in and with your social media community

If a business decides to join the social media revolution, it is important to recognize that they will need to participate; it is not simply enough to have a Facebook page, a business must interact with its customers, responding to its audience.

  1. DON’T plagiarize

While it’s flattering to acknowledge someone’s work (like I am here), it is not okay to copy and paste someone else’s work into something and call it your own.

  1. DON’T offend anyone or post negative comments

The challenge with opening up your business or organization to social media is you can not control what others will say about you. However, it you get a person (which is inevitable) that posts a negative comment, don’t respond negatively. Rather response and acknowledge their concerns and listen to how you can help them moving forward.

  1. DON’T post if in doubt

This one is fairly strait forward. If there is any possible doughty that posting something could result in negativity, DON’T post it.

  1. DON’T take a political stance

Have you ever heard the saying, when having drinks with friends you should never talk about religion or politics? The same is true in social media. Unless you’re organization is affiliated with a religious or political area stay away from these subjects. All too often I see these conversations, while initially having the best of intentions by any organization, the conversations become heated and rapidly spinning out of control. It’s best to stay away from these subjects in your posts.

  1. DO participate in and with your social media community

Social media is a marketing tool that requires engagement by organizations. It is not okay to simply post content and not respond to customers. Your customers what to connect with you and know they are being heard. It you leave them hanging, they will quickly move over to your competitors.

These eight simple rules will help you stay out of social media pitfalls that many plummet into. – ss


Author: 5oci4lm3di4101

We're a class learning about the ins and outs of social media. We learn by doing.

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