The capability of LinkedIn to be an effective platform for strategic communication is both constrained and advanced by its unique properties. Make no mistake, however. When operating in a B2B and/or services-oriented environment, organizations can leverage LinkedIn via market research, differentiation, positioning, and viral marketing – to deliver business results.
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Many online users are familiar with LinkedIn amazing ability to quickly build ones personal brand. However, they may not be aware they can use their resume in an interactive way to show employer how multifaceted they are by shining light on their professional interests, achievements and various activities.